Level up from hustle mode and
ditch the survival gap with
The Million Dollar Brand Lab™
Step into embodied brand leadership, turn your brand into an empire, and scale with the exact systems global brands use—but never reveal.
Why join The Million-
Dollar Brand Lab™?
You’ve read the books, joined the masterminds, followed the gurus—and still can't hit your revenue goals. You're stuck in trial-and-error, building on guesswork. That ends now. The Million-Dollar Brand Lab™ isn’t built on theory—it’s a complete identity shift built on decades of experience and proven systems.
It's where you stop feeling lost and step into the clarity, confidence, and conviction to build a brand that becomes impossible to ignore. Inside this immersive experience, you’ll learn to create a powerful brand that reflects your purpose, aligns with your vision, and magnetizes your ideal audience.
There's no badge of honor for struggling
to build your business alone on guesswork—
Register and start your transformation now.
The Million Dollar Brand Lab™ is not a course. It’s an identity shift. You're not just scaling revenue. You're rebuilding your brand from the inside out—with structure, soul, and energetic alignment to become a Billion Dollar Movement.
Eliminate the noise, Create your category of one, and activate the leadership identity your audience desire. Not with fluff, but with over two decades of powerful insights, tools, resources, and coaching that guides you to create an iconic brand that activates your legacy from battle-tested systems.
The world’s best entrepreneurs have a coach
Imagine building the most powerful brand in your industry—
with the same systems as the global brands you admire.
Highly successful businesses are built on a brand energy that aligns with their audience. Not guru tactics, hustle culture, or chasing fame. You achieve exponential Success by creating a business that transforms lives forever—a brand that lives beyond the transaction.
The Million Dollar Brand Lab™ is your path to accelerating your business success and become a global brand with clarity. You will receive the proven systems and coaching to build a million-dollar brand that becomes a billion-dollar movement.
Register now if you are ready to:
Build a business that leads with authority—not the watered-down version the world has seen so far
Break through the ceiling that’s kept you from reaching your monthly revenue goals by aligning your message, offers, and presence with your true power
Stop second-guessing yourself and step into full brand embodiment, where every move reflects your identity
Be recognized as the leader of your category—not just visible, but undeniable
Create a brand that collapses your competitors
Why Enroll in The Million Dollar Brand Lab™?
It is not a passive course. It’s a success-focused identity shift.
It’s where you learn the proprietary systems, frameworks, and firepower used to architect exponential success for global brands and A-Player entrepreneurs, building legacy in real time for over two decades.
You’ll walk away with:
A category-defining brand rooted in truth, not trends.
A signature transformation so potent, your offers become undeniable.
A messaging system that pierces through the noise and inspire people to act.
An offer ecosystem built to scale with structure, not chaos.
And most importantly, a new entrepreneurial identity so aligned that building a movement around your brand becomes effortless.
Structure scales. Chaos kills.
Every brand that stood the test of time was built on structure—not spontaneity. Chaos might feel like momentum, but it’s a slow bleed on your brand energy, reputation, and revenue. The Million Dollar Brand Lab™ delivers the operational clarity and brand discipline that separates success-driven entrepreneurs from wishful thinkers. If your systems aren’t scaling, they’re silently killing your business. Ditch mediocrity, and become the architect of a structured legacy brand.
Step into the identity of a million-dollar brand builder—then build the business of your dream.
What’s Inside:
This is a premium experience for entrepreneurs building lasting legacies and not short-term wins.
Your next level requires more than tactics. It requires truth and transformation.
Session 1: Identity Activation
Rewire your internal narrative to match your million-dollar brand identity
Uncover the energetic codes of visionary leadership
Activate the internal calibration of the leader your success require
Session 2: Vision Engineering
Clarify your 7-figure brand destination using the Vision Mapping Framework™
Design a future worth scaling toward—one that demands mastery, not mediocrity
Eliminate the noise, distractions, and compromises
Session 3: Million Dollar Brand Identity™
Define your positioning, personality, and core brand archetype
Build emotional resonance through aligned brand values and voice
Craft the magnetic identity that pulls the right people in
Session 4: The Messaging Matrix
Build a communication strategy that commands attention and drives conversion
Master your Power Promise™, Transformation Hooks™, and Storyline Framework™
Speak directly to the desires, identity, and urgency of your audience
Session 5: The Emotional Offer Ladder™
Design your Offer Suite based on transformation tiers and client evolution
Integrate emotional intelligence with pricing, packaging, and positioning
Build desire, not discounts
Session 6: Million Dollar Monetization Models™
Choose the monetization path aligned with your lifestyle, gifts, and audience
Implement the Hybrid Revenue Framework™
Simplify income streams, amplify conversions
Session 7: Brand Ecosystem Engineering
Design your brand ecosystem: content, offer, experience, retention
Create a closed-loop system that turns clients into evangelists
Install the Brand Energy Map™ to ensure sustainable brand flow
Session 8: Operational Excellence
Design systems to support delivery, client experience, and fulfillment
Build your SOPs, automations, and backend clarity
Use the 4-Part CORE Ops Model™ to scale without stress
Session 9: Million Dollar Visibility Strategy
Craft your Visibility Engine™: choose your stage, platform, and strategy
Leverage PR, partnerships, and content authority
Position yourself as an industry category of one
Session 10: Embodied Brand Leadership
Step fully into brand embodiment—where identity and action become one
Integrate personal development with entrepreneurial strategy
Build unshakable trust in your voice, value, and velocity
Session 11: The Scale Map™
Build your 6-month and 12-month strategic growth roadmap
Use the Scale Sequencer™ to align action with outcome
Create your Million Dollar Business Blueprint™
Session 12: Quantum Integration + Brand Legacy
Integrate every layer of the bootcamp into your daily execution
Design your internal leadership protocol
Step forward as the cultural architect your industry has been waiting for
See what others are saying
As an entrepreneur, I struggled for years to establish a clear position. I had success, but was hitting a ceiling because I felt scattered. The Brand Lab changed everything. Craig helped me cut through the noise, unify my vision, and build a brand that reflects the true power behind everything I’ve built. For the first time, I’m not just known for what I do—I’m known for who I am. If you’re running multiple businesses and can’t quite land your positioning, this is the program that brings it all home.
Feyzi Pelit
Entrepreneur
It was a pleasure working with Craig. His attention to detail was impeccable, and what I appreciated most was how he kept me involved every step of the way. It didn’t feel like I was being handed a brand—it felt like we were building something powerful together. The Million Dollar Brand Lab gave me the clarity and confidence I needed to step into the next level of my business. I highly recommend working with Craig if you're ready to elevate your brand and claim your space in the market.
Michelle Fletcher
CEO, The Holistic Business Network
I had a big vision for my brand, but I was honestly overwhelmed. I didn’t know how to pull it all together or what steps to take to actually make it happen. Everything felt scattered, and I kept second-guessing myself. Working with Craig gave me the clarity I didn’t even realize I needed. He helped me organize my ideas, structure our products, and finally position the brand in a way that made sense. For the first time, I actually see how this would grow. I’m not just dreaming anymore—I’m building it.
O. Powell
Founder, Wespow Adventures
Hey there,
in case we haven't
met before,
I'm Craig.
A business consultant, brand strategist, serial entrepreneur, trusted advisor, and coach to A-Player entrepreneurs.
I was a best-kept secret for over two decades. Known primarily to the global brands and success-focus entrepreneurs I have worked with — guiding them to overcome revenue growth challenges, build customer-centric brands, and become market leaders in their industries.
Science-backed Business Success
With an extensive track record spanning brand building, business strategy, brand positioning, and consulting, Craig has spent over 17 years developing results-focused frameworks that drive predictable and scalable success. These include the R.I.S.E. Framework, EDGE-FLOW-FOCUS Scaling System, and P.A.L.M. Growth Framework — each meticulously designed to help entrepreneurs and customer-centric brands dominate their industries and establish unshakable authority.
This Is Not for You If:
You're looking for a quick dopamine hit, not a long-term legacy.
You want shortcuts more than structured systems.
If you’re not ready for that—don’t enroll.
This is not for:
Entrepreneurs who want a side hustle, not a category-defining brand.
Founders who fear structure and prefer chaos because it feels familiar.
Business owners who are still outsourcing their power and waiting for someone else to validate their worth.
Anyone hoping to coast through another feel-good program without execution, excellence, or evolution.
This is a precision-built system for bold entrepreneurs who want to lead with soul, scale with structure, and own a brand that commands the market.
If that’s not you—respectfully, this isn’t your room.
Who This Is For:
This is not for everyone. Because not everyone is ready to take bold steps.
This is for the entrepreneur who’s ready to dominate their market.
It’s for:
The founder who’s ready to build the brand their future self-desire.
The creator, coach, or product-based entrepreneur who knows their offer is powerful—but their positioning is weak, inconsistent, or invisible.
The leader who’s been grinding behind the scenes and is done being underestimated, overlooked, or underpaid.
The entrepreneur with a big mission—but no scalable infrastructure to match it.
This is for the ones who want more than just money.
They want movement. Momentum. Mastery.
They want a brand that speaks before they do. A message that moves markets. A business that scales without selling out.
If you’re the kind of entrepreneur who’s ready to command attention, own your category, and build the brand the world can’t ignore—
Then you’re exactly where you belong.
Unlock the secret formulas global brands use to drive massive success
ditch the beginners tactics, build a brand that commands attention effortlessly with results
driven systems that build movements so powerful it collapse your competitors.
See what others are saying
I had hit a ceiling. We were making sales, but I knew the brand wasn’t heading in the direction I wanted to take it. I couldn’t articulate what made us different anymore.
Craig helped me reconnect with the heart of my business—and then build a brand to carry it forward. Everything finally felt structured, strategic, and aligned. I feel like the brand grew up. And the business followed.
Isys Elize
E-commerce Entrepreneur
Before the Million Dollar Brand Lab, I was spinning in strategy, pivoting, and second-guessing my efforts. I enrolled thinking I was taking a course on branding—it was a full identity shift. I started as a business owner and finished with a brand that now commands attention, converts consistently, and reflects the power I always knew was there but didn't know how to apply to our business.
E. Dixon
CEO, Vicbern Solutions
Within 30 days of applying the systems from the Brand Lab, I 3x’d my monthly revenue without feeling burnt out or over-performing doing it. My brand finally feels like me, and the market is now responding.
Neil Jackson
Creative Entrepreneur
Don't miss another opportunity to dominate your market before your competitors.
FAQs
This Brand Lab is for entrepreneurs who are ready to build the business of their dream. The entrepreneur ready to build a brand that demands attention, lead, and create strategic positioning with proven systems that make scale inevitable—this is for you. Whether you sell services, physical products, digital offers, or a hybrid, this program equips you with frameworks that work across industries.
You’ll leave with a fully aligned, scalable brand infrastructure:
A sharpened brand identity
A magnetic messaging system
A powerfully positioned offer suite
A scalable growth plan rooted in systems, not guesswork
More than that—you’ll leave embodied as the leader your brand has always needed.
This program is built from over two decades of powerful insights and strategies used to scale global brands. This is the implementation of the most powerful brand-building systems available for visionary entrepreneurs. Every framework and activation session is designed to create momentum that transform. There’s no filler. Just precision and clarity.
The brand lab runs over 12 transformative activation sessions. Expect a rhythm of live training, strategic assignments, and laser focus coaching. You’ll have time to implement, space to integrate, and direct support throughout. This isn’t about watching—it’s about building while you’re in the room.
It's the perfect time to build a solid foundation to increase your chances of success. You don’t need years of experience—but you do need the systems and insights that will save you years of trials and errors to bring your vision to life. If you know you’re meant to lead a brand that disrupts, impacts, and scales, this program will give you the blueprint to build it right from day one. Our early-stage entrepreneurs leave this program positioned like seasoned leaders.
Absolutely. Branding is the future of entrepreneurship. If you're already earning, this Brand Lab will clean up the chaos, refine your messaging, align your offer ecosystem, and help you scale without dilution or burnout. Many of our clients come in at six-figures and use this program to rebrand, realign, and catapult into their next level.
Yes. This is not a passive learning environment. You’ll receive direct feedback, personalized coaching, and strategic input tailored to your brand. You’ll be challenged to elevate—and supported to implement.
This program is built for implementation, not pressure. Replays or 1on1 sessions are available, and our community and support structures are designed to help you integrate at your pace—without losing your edge.
Ask yourself: What does it cost to keep building with misaligned messaging, scattered offers, and an unremarkable brand? This is your moment to claim clarity, systems, and leadership that compounds over time. If you’re ready to escape the survival gap and start scaling—this is the moment to step into your future-state.
Disclaimer:
Building a brand or business requires strategy, consistent effort, and long-term commitment. This program is designed to provide you with tools, frameworks, and strategies that have helped others achieve significant results—but individual success will vary. We do not promote "get rich quick" schemes. Results are dependent on many factors including your experience, work ethic, discipline, market conditions, and willingness to take action. We make no guarantees regarding income or specific outcomes. Your results are your responsibility and will ultimately reflect your level of implementation and commitment.
© ACCLIMATED MINDS